Use H1 and H2 tags with your main and secondary keywords. Most SE’s give a lot of weight to words that are wrapped in these tags. Each page on your web site should have one or two targeted keywords at the beginning of the page. Just add keyword to the main keyword and the same for your secondary keyword replacing h1 with h2 and deleting the spaces.
22. Keeping up with the competition. The competition is not going to sit still, so keep checking to see what the competition is up to. Have they identified any new keywords? Is the competition using any new SEO strategies?
Relax! Don’t get tunnel vision about the content of your content! Your followers want to know more than what’s going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it’s a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.
One of the biggest no-nos in SEO and Google News ranking is posting duplicate content. For best results, don’t even quote other sources but post only completely original material.
Another related technique is to add as many links as you can to your website. Remember, though, that there are shady websites that can affect your traffic negatively, so be cautious and avoid them. You should only add links of respectable sites to boost your reputation online.
SEO news Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don’t ignore this free advice!
It will increase your search engine value if you try to keep your the words of your keyword phrase together. Example, the keyword phrase “best SEO tips and secrets” would carry more weight than “best SEO secrets and tips” if you are targeting at the keyword “SEO tips”. See the difference?
Like SEO, you also rely on keywords to get optimization on Google News. With this, you have to use target keywords and keyword phrases to improve your rankings for titles and content.
