Nowadays, businesses understand the importance of packaging materials. Quality packaging supplies are required to deliver products safely. Packing your products efficiently is crucial for ensuring safety of products in transit.
Sometimes, people get confused between the two terms – packaging and packing. Many times, they are used interchangeably but they refer to different processes. Double wall boxes with your company’s name and logo printed on them are an environmentally friendly packaging. When your team packs your products in these boxes, the process is known as packing. Quality protective materials are used for packing, such as bubble wrap, air pillows, padded envelopes, tape and more.
Globe Packaging is a leading supplier of packaging materials in the UK. They stock high quality bubble wrap, cheap storage boxes, air pillows, Kraft paper, packing tape, bubble envelopes and more. You can purchase these materials from their website at cost effective prices.
Understanding Packaging
Packaging is a term used for the presentation of a product, its look and feel and how customers perceive it. Packaging covers a larger scope than packing. It includes choosing the right containers, which can protect products and can be used for branding and marketing too.
Perfect packaging is designed to look aesthetically appealing and at the same time, it should be able to perform the function of branding. Packaging can impact consumers’ purchasing decisions by attracting them. Imagine a visually appealing box featuring vibrant hues, your company name, logo and a beautiful graphic design. Will you not be attracted towards it?
Most companies prefer environmentally friendly and sustainable packaging materials to reduce their carbon footprint. Customers too are becoming eco-conscious and hence prefer to purchase products packed in sustainable packaging materials.
Imagine the iPhone’s packaging, it’s an elegant branded box, which not only protects the product inside but also serves the purpose of marketing. Or consider masala oats foil bag packaging. It maintains the freshness of the food item inside and also includes all the information like ingredients and calories. Now think about perfume packaging, it contains a glass bottle and a double wall box. The packaging here serves the purpose of protection and branding.
Understanding Packing
Packing has the term used for the process of putting a product in a container for shipping and storage. It is used to protect the item kept inside during transit. Packaging ensures your products reach your customers without any damage. Packing materials include double wall boxes, bubble wrap rolls, tape, Kraft paper, air pillows, and more. Labelling the boxes also comes under the process of packing. The destination address and handling instructions are written on labels so that the entire team involved in shipping handles the package safely.
What Are The Different Types Of Packing?
Packing have been divided into three major categories – primary, secondary and tertiary.
Primary Packing: This type of packing protects the product by directly holding it. Being the first layer of protection, it directly touches the item. Consider the example of a body lotion bottle, it is the primary packing. This type of packing makes the product look beautiful. It also protects the product from contamination. Information like usage instructions and ingredients are also written on it.
Secondary Packing: This type of packing is used to provide extra protection to the product. It surrounds the primary packing. Sometimes, it is used to hold multiple units of products together for shipping and storage in warehouses. For example, double wall boxes are used to hold multiple body lotion bottles.
Cheap storage boxes can also be considered secondary packing for storing multiple products in warehouses.
Tertiary Packing: This type of packing is used for shipping, storage or handling bulk items. It helps in making the transportation of products easier and hassle free. Examples of this type of packing are shrink wrap, shipping crates and pallets.
The primary purpose of packing is protection in transit. On the other hand, the primary purpose of packaging materials is branding along with protection. Packaging is used to improve the presentation and brand identity. It attracts potential customers and informs them about the ingredients and other information related to products.
I hope after reading the article, the difference between packaging and packing is clear to you.
