Search Engine Optimization is much more than employing on-site and offsite strategies like building back-links, making full use of the social media or having a great internal link structure, to get traffic. Sure it’s all of that but it involves so much more. SEO involves any activity that you engage in to use the search engines to deliver more traffic to your pages.

SEO tips for URLs: Pinterest This piggybacks on the above tip. When you are naming your files, use hyphens as opposed to underscores. This is extremely important for SEO purposes because search engines treat hyphens as a space. This means that they recognize the words on each side of it as separate entities. This is not the case with underscores.

You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It’s surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

Viral marketing is the Internet’s version of Word Of Mouth referring through Internet Saturation. Viral Marketing is just as fast, just as powerful and more importantly, a perfectly legitimate way to dominate the search engines and the internet as a whole. Search Engines will always be a source of traffic, SEO is simply no longer the way to “optimize” your listings in them. Viral marketing automatically saturates the internet, leaving SEO as a naturally occurring byproduct. Viral marketing also cannot be defeated by SEO no matter the budget. The businesses that use Viral Marketing techniques to saturate the internet are light years beyond the businesses still attempting to use old school SEO techniques.

Optimize your pages around the keywords. Once the keywords are in place, the next step is to optimize your web pages around those keywords. What that means is focusing the Meta tags, title, link text, heading tags and body content of that page around a specific keyword. Focus each page around ONE keyword only.

SEO news Tip number two is a really smart idea that can put money in the bank. Go for Double Ranking of your keyword. If you do a search for your keywords, without quotation marks (” “), you may find that you have at least two pages in the top two or three pages of the SERP’s ( Search Engine Result Pages). You can use this to your advantage. What you should be doing is to optimize the pages for the same keywords, then place reciprocal links on them.

If it is beyond the year 2009 and you are reading this, forget traditional SEO. Make your peace, leave a rose or two, say a prayer – and move on. The rest of the world (wide web) has. Socialized, or Viral Marketing, as it is called, is now the new King. Instead of attempting Old-Method (or any) SEO, focus on viral marketing.