In the ever-evolving landscape of digital communication, Telegram, a leading messaging platform, has once again stepped into the limelight with a groundbreaking announcement: the introduction of TON-based ads. This innovative feature allows users to purchase advertisements using Toncoins, a cryptocurrency powered by the TON Blockchain. The implications of this move are profound, offering advertisers and channel owners a new realm of possibilities.
Advantages of TON-Based Ads:
The utilization of the TON Blockchain brings forth a myriad of advantages, notably including low transaction fees and high-speed transactions. For advertisers, this translates to cost-effective and efficient advertising solutions. The ability to leverage blockchain technology not only enhances security but also streamlines the entire advertising process.
Empowering Advertisers with Control:
One of the key highlights of this new advertising model is the unprecedented level of control it affords users. With TON-based ads, advertisers have complete autonomy over where their advertisements appear and how much they spend. This granularity enables advertisers to finely tune their campaigns, targeting specific channels that align perfectly with their target audience, thereby ensuring maximum reach and effectiveness.
Reward System for Channel Owners:
In addition to the introduction of TON-based ads, Telegram has rolled out a generous reward system for channel owners. Under this initiative, channel owners stand to receive a substantial 50% share of the revenue generated from ads displayed in their channels. With over 1 trillion views in channels every month, this move presents a lucrative opportunity for channel owners to earn significant revenue.
Decentralization Strategy and Market Performance:
Amidst concerns about the concentration of Toncoin supply within Telegram’s ecosystem, CEO Pavel Durov has unveiled a strategic plan aimed at maintaining decentralization and stability. Telegram’s proactive strategy involves limiting its share of Toncoin to approximately 10% of the total supply, ensuring a fair and equitable distribution of the cryptocurrency.
Meanwhile, Toncoin continues to demonstrate resilience and strength in the market. With a current price of $5.24 USD and a 24-hour trading volume of $198.8 million, Toncoin boasts a market cap of $18 billion. Despite market fluctuations, Toncoin has rallied by 1.80% in the last 24 hours, indicating positive investor sentiment and confidence in its future prospects.With its inherent advantages, user control, and promising market performance, it promises to revolutionize the way advertisers engage with audiences on messaging platforms.
